2018 trends in SEO that suggest big changes
SEO content writers
It’s 2018, and the most searchable term on the internet nowadays is what are the latest trends in SEO 2018 or what is the importance of SEO in 2018. Well, it’s not quite amusing if you are in this field since many years as this question is frequently asked by online marketers every year and they get the same answer of this question, and that is “Unambiguously more than the last year.”
Well, there is no doubt in it that SEO is an alternative name of practice. But as with the passage of time, SEO is becoming more transparent; the marketers are investing a year to year to increase their online presence and to drive organic traffic.
Every year Google comes back with something more unusual and surprising, but not with those terms that are unfamiliar to us. You have seen Google is improving its algorithms year after year but the terminology behind all these algorithms is the same for many years, and that is practice, practice, and more practice.
Again this time the motto of Google is no different, but the practice is different than always grow, evolve and innovate according to trends. The thing that is important to know is SEO is continuously invading and influence the other channels to spend, and earn. So, all you need to understand those factors that are working behind the whole phenomena of SEO 2018 and how to execute them. If you can catch all the factors, you can drive traffic easily.
Please note: Knowing the fundamental factors is of the same importance as to execute or apply them.
So today, in this piece of writing, we are going to discuss those latest trends that will work in 2018 and those which you will need to know. So, all you need is to read this article and note down the latest trends of this year that will be gaming changers for your SEO this time.
The Latest Trends of 2018
• Quality over Quantity:
The days have gone when one can easily rank his site by writing tons of long-form articles by sprinkling keywords inside it. It is 2018, and this year Google has changed its algorithm every year. This year the focus will be more on quality of website, performance, rather than quantity. It is the year to put to bed the most searchable and extreme keyword stuffing and go for the natural flow of content.
Yes, the more relevant content means, the more traffic to your website. The reason behind this; Google is now giving more importance to users experience and their convenience. The website with the most relevant content will be able to hit the nut than those who will fail to do so. So the key to a successful SEO is originality, quality, and related content.
Google year after year is altering its algorithms, and those who will stick to Google’s update and keep an eagle eye of its continuously changing algorithm will be more likely to get success in coming years.
• Build a Customer-Centric Website:
The next trend is related to the first one. The marketers will have to focus on building a customer-centric website, will get more success. Again, if you will be successful in impressing your customers, the chances are Google will reward you for this. A company website is no doubt one of the most powerful marketing tools, this is often overlooked, taken for granted, which results in failure.
This year your focus should be on developing a website, that is easy to understand, use and can go under evaluation. Google is now all about User Experience so you can’t ditch its algorithms. As on one side, it has become more challenging to get a full grip over SEO, at the same time, it has become much easier to understand the requirements of users.
Observe, think, and understand the expectations of users and after that create something unique, easier to use and SEO-friendly. Remember, creating a website this year will not be a one-time task as you have to update it from time to time.
• Mobile-First Indexing:
Nothing new in it as Google has announced this almost three year back that mobile searches have finally surpassed desktop searches on its search engine. But the authentication of this was made by BrightEdge who found that nearly 57% of the traffic among all its client came from the mobile devices.
It is now the obvious behavior of user that they are shifting from desktop to mobile, so that is why Google is in response to that working on mobile-first indexing, which means Google will create as well as rank it’s search lists that will be based on mobile version content from Google.
So, we can say that in 2018 mobile searches are going to dominate the desktop search that will directly impact that signals coming from desktops. Well, it will be bad news for those sites who will fail to work on a mobile device.
• Long form articles still have importance more than engagement:
In the past years, the webmasters were used to engage the audience by writing the front page long-form content. But that strategy will definitely not work in 2018. Still, the Folks like to read the brief description and information about the product before spending their thousands of dollars. However, which means, optimizing your all web pages is now crucial. The more related content users will find on your website, the more leads will be generated for you.
In the past years, the long-form articles have given an edge to many businesses to establish their bases by sharing the users’ problem and help them by answering via offering your products. Same will be applied this year, but will more relevant and in-depth content.
Quick View of latest Trends in the SEO Industry for 2018
• More quality content by ignoring quantity
• Build-up more customer-centered website
• Work more for the audience who use mobile devices
• Relevant content that will inform or educate the customers