10 Simple Tips To An Inbound Marketing Career
Inbound marketing is where marketers earn the attention of their customers. By increasing brand awareness, fueling SEO efforts, and allowing consumers to connect with your brand at their convenience, and so on, will help a business to stay in business. But before any of that takes place, potential applicants need to know a few things in order to help businesses achieve the aforementioned. Below you will find 10 simple tips to an inbound marketing career:
#1 Be Driven
One of the most important qualities of any savvy inbound marketer is to have the drive to learn. If you’re not passionate about the type of role that requires continuous learning, you will struggle to keep up-to-date in this industry.
No digital marketing course or certification will make you a complete inbound marketer. They’re simply the first step on a path to learning the basic skills required to get a low level position in this industry. If you really want to set yourself apart in an interview, you need to demonstrate your desire to keep improving your knowledge every day.
2) Stay Informed
Having a desire to continue adding to your knowledge will mean very little if you’re not keeping on top of industry news. Do you know what impact the latest algorithmic changes from Google had on your organic visibility? Perhaps you missed out on tweaks to the paid advertising platforms of Twitter and Facebook? Be sure to keep on top of the latest changes in the industry if you want to set yourself apart from other inbound marketers.
3) Become Social
Networking can foster support and help increase your personal confidence. It doesn’t matter if you’re one for being around a lot of people or thrive in groups; the important thing is to get to know people who are even more talented than you. This in turn will help you further your improvement and you don’t always have to meet with people face-to-face. That’s where social media comes in. Engage people through social forums such as Reddit or Google+ communities, etc.
#4 Develop Personal Plans
Even though you may be a certified inbound marketer, it’s still a good idea to be able to attempt tackle multiple disciplines such as PPC, SEO, and Social Media. Test out your theories by putting in practice what you have learned.
#5 Learn The Terminology
If you’re not comfortable with terminology commonly used within the industry, you will instantly stand out for the wrong reasons. A skilled inbound marketer is both comfortable with industry jargon (e.g., PPC, SEO, SEM, etc.) and knows in what way to integrate all of these components into a successful campaign.
#6 Build Your Personal Brand
Want to become a successful inbound marketer? Start by focusing your attention on developing a strong personal brand. By doing so, this can help present you to an employer increase as the ideal applicant to improve their firm’s image.
#7 Increase Your Understanding
If you’re just starting out with your first inbound marketing position, you should make an effort to get hands on experience with more than one channel. Why? It’s the applicants that know how each channel performed and can give details on what procedures were taken, who will be better positioned to advise on the broader inbound marketing strategy of the business.
#8 Enhance Your Specialization
Inbound marketing isn’t entirely as alluring as it can sometimes be seen as. The one’s that do manage to outshine others are those that are confident, don’t mind designing graphics or creating landing pages, and have a basic understanding of HyperText Markup Language (HTML).
#9 Understand Your Business Process
While it’s easy to talk about the creative aspect of campaigns you’ve put together, it’s applicants that know how each channel performed and can give details on what procedures were taken will be the ones who eventually impress an interviewer.
#10 Obtain Certification
Get certified to set yourself apart from the competition. It’s free to become certified in inbound marketing. For example, Google exams are entirely free and come with all the study materials you will need.
I hope you enjoyed reading this article and if you would like to share your ideas on simple ways to an inbound marketing career, please comment below. And always keep in touch with us for our SEO Industry Blog.