The New SEO
Search engines have been upgrading their algorithms to account for the user’s experience. As such, optimizing your website or blog is moving beyond the search engine. Search engines are now writing what they estimate to be the best answer users are looking for. For example, they are determining what a user’s experience should be based on previous critiques of submitted findings such as how fast a site loads, site structure, content, mobilization, and so on. This will help determine if end users are getting what they expect from your site.
As a website owner or online marketer, the search experience optimization (SXO) has become the new search engine optimization (SEO) and website owners can optimize their sites by concentrating on the following:
1) Ask Questions, Provide Answers
Previously, marketers were preoccupied with getting Meta descriptions right, personal representations, as well as keyword density. These individuals made sure their numbers were spot-on even down to percentages to make sense of it all. This data was then placed into a spreadsheet where it all made sense. The only problem, a website built from data in a spreadsheet doesn’t appear to be all that interesting or engaging.
Search engines set out to fix this very issue and as a website owner, you need to accommodate these modifications. If you’re designing a web page and wondering how to fix it so that the page shows up within SERP, begin by inquiring about what your customers are searching for. Someone searching for a marketing plan might be asking the question: Which marketing plans are being used by online marketers?
Companies that are answering their customer’s questions are beginning to boost their rankings. In other words, ask your customers what they need help with and worry less about how many times you use a keyword.
2) Embrace Mobile
In today’s time, more and more people are using smartphones as a means to connect and search websites and blogs. This is why it is so important to make sure that your site is optimized for mobile traffic. Why? Smartphone users’ bandwidth is a lot lower than the traditional computer user. They have data and speed limitations.
As a result, mobile optimization (e.g., using a minimalist style and responsive site) can help minimize the above mentioned limits and keep users engaged with your site.
3) Focus On User Experience Data
After your website or blog content has been optimized for the mobile experience, take time to understand what is happening when visitors visit your website, as well as by what means they engage or interact with your site. For more information on how to analyze your website’s data, check out Google Webmaster Tools and/or WooRank.com.
Your website data can yield all kinds of information about the user experience such as the number of pages visited, how long on site, bounce rate, site load time, and so on. It will let you know if your visitors are enjoying your site or if you need to make changes. Modifications can be made by first running a split test and seeing what is working and what is not working and then make the changes accordingly. The A/B tests will help you further understand the user’s experience on your website.
4) Be Mindful Of Social Media
Finally, engage with your audience by making full use of the social media platform. It’s not necessary to join every social media network, but it would be good to look into Facebook, Google, Twitter, LinkedIn, and Pinterest to get started.
Being social comes natural for people and when they have great experiences, they usually want to talk about those events with others. So, be sure to provide links back to your entire site when you are posting on social media.
Optimizing your website or blog for better user experience isn’t that hard to do, it just takes a little bit of time and effort.
Can you think of other ways in which SEO has become search experience optimization? If so, please provide them in the comments section below. And be sure to check out our SEO Industry blog regularly for all the updates and trends in the SEO Services Industry