How to Target Different Traffic
Keyword vs Entity: a comparative distinction is made below:
Keywords are the words and phrases in web content that make it possible for people to discover the site via search engines. Keywords allow the site to be more easily discovered when the relevant or exact search query is made into the search engine.
Entity search is a method for bots to understand user aim while mapping additional established sources to answer to a search query. The use of semantic markup allows users to provide Google with the data entity information it needs for its Knowledge Graph, which in turn provides better answers to user queries on various devices. For more information contact a SEO consultant at I.A.Marketing in Vancouver for results that matter in marketing online for local traffic.