THE BEST LEAD GENERATION GROWTH STRATEGIES
WHAT IS LEAD GENERATION AND WHY INVEST IN IT?
Lead generation is the process of generating interest in your potential customer base regarding your brand, product, or service, and using several digital means to encourage them to interact with your services and turn them into loyal customers from simple visitors to your website. A lead can be defined as an individual who has shown a passing interest in your product at any point in time. The objective here is to turn these visitors or casual users into clients and customers.
With the increasing competition in digital and otherwise marketing strategies in the modern day and age, in order to make sure that your business not only survives but also thrives in this cut throat environment, you have to invest in effective strategies that will help you generate leads and increase your conversion rate. Otherwise, you may find yourself and your business akin to a bleeding man in shark infested waters, ready to be consumed and defeated.
Fortunately for you, we have compiled a list of some of the best and most effective strategies to generate lead and promote the growth of your online brand. Every single strategy will obviously not work for every single business. It is up to you to decide what your customer base is like and what you think would work best to attract them to your services. Take a look at these tactics for yourself and use them to convert your startup into a successful business.
LOOK TO INVEST IN REFERRAL SYSTEMS
Take it from your own experience: would you be more likely to trust and try out a new brand or service if you were to simply read about it on the internet or were referred to it by a close friend or acquaintance? What is arguably the best way to promote your brand and gain more exposure by spreading the word of mouth through a strong referral system so that more and more people will hear about your business from their trusted peers which will make them more likely to interact with your service. All though this lead generation strategy might seem simple executing can seem difficult to some.
In order to get your referral system up and going, you are going to have to better cater to your existing customers through discounts, packages, codes, and coupons that they can avail by referring your products to a friend. This strategy will allow you to aim for a targeted sector of your general audience. May we suggest having something in return for your Ask? Even saying you would help this person with a gift of some sort or a returned favor of your time. This always goes a long way to anyone knowing you would do something special for this person. Or offering your time at a fundraiser or charity even they might be involved in.
DEALS, COUPONS, DISCOUNTS
Let’s not kid ourselves: everyone loves free or discounted stuff. Deals, discounts, and coupons are the oldest and one of the most efficient tricks in the book of encouraging people to make a purchase at a price that is only exclusively set for them and them only. To expand your reach and gain more eyeballs, try to search for other businesses and brands that you can collaborate with in your vicinity to offer jointed discount codes and offers. This will lead to mutual gain. Other ways might be to offer more discount on more services yes bought. This can be a way to make your offer more enticing especially if you have costs in getting your goods or service to a place, if simply getting there is a part of your costs then this makes it more attractive to both parties. You have to look at how much does a customer cost to acquire, if this cost is the same as an advertising cost then for sure it is a no brainer to have give aways to get a lifetime value on a new client. Many software companies offer tools that bring clients back to their site to keep them visible. Niel Patel does this with his ubersuggest’s site.
SEARCH ENGINE OPTIMIZATION
It is a universally accepted thought, and supported by the numbers, that no more than only 10 percent of users actually choose to go beyond the first page of search results. So most of the clicks will go to websites and businesses that actually end up on that elusive first page of Google results. The way to get there is by learning and implementing Search Engine Optimization or SEO into your content. Targeted content that has been simplified for reading, is written in understandable terms, answers commonly asked questions, and is actually helpful to the reader epitomizes what SEO is all about and it is a great way of gaining more exposure and getting more leads.
EMAIL CAMPAIGN
Before you brush this idea off, thinking people will simply transfer your emails to the junk box, hear us out. A properly written, addressed, and composed email sent directly to a prospective customer goes a long way in establishing a personal interrelationship which can ensure customer loyalty in the long run. The key here is to target a very particular set of individuals that are likely to be in need of your service, ensure that you are presenting to them relevant content, and pair that with a referral code or a discount coupon that will entice them to give your website a once over with the intention of purchasing an item. And you can also find ways to brand your company to Google with some tricks found in this Learn Lead Generation Video, this is a must watch for all you aspiring SEO and lead generation types.
WEBINARS AND SEMINARS
Webinars and seminars are a great way to interact with and hold the attention of people who are actually interested in your service or the field you cater to and want to learn more. It is an opportunity for you to build a personal business relationship with them where you teach them what they want to learn using your expertise that is no longer simply constrained to the textual claims on your website but is actually being demonstrated to them. This lends more credibility to your site content and encourages them to give it a look. We did a seminar here and have made it on the top search results in YouTube for learn lead generation. It has given us a great oporunity to show we care and share great content.
CHATBOTS AND LIVECHAT
Another great tactic is to make navigating through your website an absolute breeze for anyone who visits your website by employing the use of automated chatbots and live chat systems. These automated bots will enable customers to get to where they need to be in the matter of a few seconds or a minute at most, maintaining their interest and attention through quick and convenient servicing. Considering the increasing frequency with which the use of chatbots and live chats is becoming more and more common, it has now become somewhat of a necessity than an option for modern business websites. There are other tools out there that generate calls within just a few seconds to your phone if you think this might be a better way to gain control of conversations too.
CONNECT WITH SOCIAL PLATFORMS
It is no secret that most people use multiple social media sites and other online platforms to manage their data or online social lives. A great way to connect to a wide range of your audience is to give them the option of being able to sign up through a variety of social accounts such as Facebook, Google, Twitter, or Yahoo. There are newer social media systems that let you connect via landing pages and are a social network within the industry they serve, for these Niche Marketing platforms visit iimhub.
USER GENERATED CONTENT
A great way to keep your existing customers and engaged and simultaneously using them to gain the trust of casual visitors to your website is to use user generated content. This can include guest posts, blogs, social media posts, text and visual submissions, and even reviews. This allows you to build a community around your brand. Podcasts work great in this category too. We are actually putting this into our repertoire, so if you would like to get in contact with us for a Podcast we would love to let you take chat with you to find out if we are a fit for each other. Please leave us a message telling us
