LSI What Is It & Is It Important to You?

Latent Semantic Indexing, LSI, is used by search engines for the ranking of websites and their contents, based on the words they contain, known as keywords. Webpages are indexed based on their keywords and also on semantically related keywords. For example, it would be reasonable to assume that a write-up with the keyword “construction” could also be indexed by similar keywords such as “building”, “construction equipment” and “engineering”. The implication is that, rather than setting up a page and packing it up with the keyword “construction”, one can make the content look more natural by including semantic keywords such as “engineering”, “building” and “construction equipment”.

LSI helps in search engine optimization. Quite simply, as Google indexes webpages according to the words that they contain, a webpages written to contain more of the words from the LSI keywords would rank higher than others that don’t have these words. Even if the words are only present once, using as many of these words as you can, will produce a heavily search engine-optimized content. Basically, the search engines will be happy that you have all the words that people are looking for, will see the page as one with more meaningful content, and hence will be proud to parade it in its search results.

Search engine developers will never stop striving to improve search results, with an aim to continually provide genuine and useful search results, since by doing so; their efficiency and popularity will increase among surfers. The result is that search engine algorithms evolve regularly and new methods are used to determine those sites that do offer real value as well as those that are attempting to dupe the search engine indexes.

Keyword research for SEO has also evolved. Rather than attempting to find the single best keyword, or a short list of keywords, for a single page it is necessary to broaden your horizons. Website owners must therefore have a good idea of how web users and their potential customers, search for their website. This knowledge will provide a good basis for them to generate a strong list of keywords, which can be made easier by the employment of the various keyword generation tools.

There is a good amount of keyword research software available and the most advanced, or at least the most modern of these applications provide a means to display relevant keywords as well as specific keywords. These synonyms can provide an even stronger basis for your SEO efforts by grouping them together in terms of relevance and importance.
Tools like Quintura, Wordtracker or the Google AdWords Keyword Tool are available for the enhancement of web contents using LSI words. For this and any other questions you might have about our SEO Services just reach out to us at 1-855-ARMY-SEO(276-9736) or colin@industryarmymarketing.com