The Importance of Schema Markups in SEO


This article will help you understand what the schema markups are, how it works and why it is important to make your website more visible in organic search results. I’ll show you how we label the content more professionally because we have the tools necessary for creating markups. If there is one thing you can do today is check one of your web pages and see what kind of impact it has on search results after we implement the strategies using markups.

What Is The Schema Markup?

The schema markup is the best friend of your website. It is a unique set of HTML tags, or metadata, which can add to your web pages around specific content to help search engines have a better idea of what a particular page is all about. This also makes it easier for people to find exactly what they are looking for and get a better search experience. The use of Schema.org has become the industry standard for structured information recognized by Google, Yahoo and Bing.

Basically, schema is a language that can help search engines better understand the details of your website with an in-depth information that provides additional context.

Why Is It Important In SEO Perspective?

The schema markups are probably the most underused tool for SEO. These are just some of the reasons to start using structured data for more visibility for your website:

1. The schema markups help search engines interpret the data on your website with more precision, organized and structured form.
2. Rich snippets make it more attractive and increase click-through rates (CTR) by as much as 15-50 percent.
3. Websites that use schema markups tend to have a higher rating in the search results.
4. The more content you markup, the better your chances of appearing in searches.
5. Less than 2 percent of the websites currently use schema, which means great opportunities for your business.

Despite all the benefits of using schema for SEO, usage of it is small. That may not necessarily be due to a lack of awareness as well as a lack of technical knowledge. But, this creates a tremendous opportunity for businesses.

Schema Types Most Commonly Used

There are all sorts of types recognized by Google, Bing and Yahoo. Most commonly used types of schema are authoring, articles, blogs, products, reviews, films and events, just to name a few. No matter what kind of data presented on your website, we know how to deal with all of those.

Wrapping Schema’s Up!
You don’t have to learn HTML in order to create schema’s for your site instead, let us know so we can generate professional looking schema’s that will appear “tempting to click” in search results. Webmasters are those who develop schema markups since they have a more advanced knowledge of HTML. We’re a reputable SEO agency I.A.Marketing based in Vancouver. We have been professional webmasters for many years now, which means that we have the necessary experience and a solid technical knowledge to improve and promote your site using markup schema.

Pin It on Pinterest

Share This