Internet Marketing
Do you have a website? Are your customers finding your website? Would you like to create more exposure for your company by being found on the front pages of search engines? Our focus is to get your company noticed in Google, Yahoo, Bing and all search engines. Our experienced Search Engine Optimization specialists will develop a strategic website marketing plan that, in turn, will launch your company’s website to the top of the search engines.
How Do We Do It?
Design & Promote has a proven track record of getting companies to the top of the search engines. Some of the products we offer in achieving those successes are (but not limited to): SEO, Press Release Writing and Submission, Article Writing, Website Content, Social Network Marketing, and Forum Posting. We will always communicate our tactics with you so you may fully understand the concept and look forward to the results!
The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing techniques, many of which are easy and effective. Here is a list of some notable online marketing techniques:
Search engine Optimization
Search Engine Optimization or SEO is establishing an online presence for websites. The search is referred to as what people are looking for in “keywords”. These keywords can be found through tools like google adwords tool. This is a great weapon for finding out what people are actually looking up when typing into google or other search engine.
The Engines are Google, Bing, Yahoo, Ask, or many other companions that have a data base of what is on websites from around the world.
Optimization is when you Optimize your pages to tell the search engines what your website is about, and more importantly what each page is about. Most website designer will do optimization to the website they are creating for their clients and in many cases the website owner thinks they will rank on Google. And they might for a few keywords that are not highly competitive. Off page optimization is when an SEO professional will optimize the site to tell the search engines how great your website is, and how great each page is. The term great means that the SEO professional has done key word research to make sure your website is getting the most out of the keywords that describe your offering. Make no mistake that highly competitive keywords take a great deal of work to rank when high competition is involved. This is what we describe as in-bound marketing.
Statistics show that 60% of all organic clicks go to the top three results in a web search. An SEO professional makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search Engine Optimization makes use of website elements such as titles, meta tag description, images that have titles, and keywords to increase search engine exposure for both on-page and off-page SEO.
Social Media Marketing
Search Engine Marketing and Social Networking are ways of taking over the internet, and it’s only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves. The great thing about social media marketing is its low cost because making company profiles on websites such as Facebook, Pintrest, or LinkedIn are free. Having your business on social networks is an easy way for people to communicate and share their experiences good or bad with their friends. It is also a quick and effective way for companies to keep in touch with clients to help spread the good news or change the bad news to a good experience.
Pay Per Click Advertising
Pay per Click (PPC) is an advertising platform in which a business only pays for the advertisement when a potential customer clicks on the advertisement because you can sometimes get customers by just positioning your ad on top with a contact phone number. Even if potential clients do not click on it, you, the business owner, will not pay to rank in top positions. Companies that use PPC will display ads based on keywords to show relevant content to the user. Another benefit to using PPC is the measurement of success, because ads can be displayed within minutes to a highly targeted audience attracting new visitors who are looking for a specific service or goods.
Public relations
Press coverage is still a great way to build back links and to market your business. Getting news releases on a regular basis that are informative and news worthy will get your company a massive following in a short period of time. Internet publications get a huge following by colleagues and savvy clients who are in the know. Hiring a publication writer may seem expensive at first but will pay off in dividends if the process is done right. These articles can be about upcoming events such as fundraisers, contests where a substantial prize is offered, unique giveaways, a charity event you wish to endorse, or just something you believe in and wish to promote. All of these and many more are great ideas to promote a business in a positive manner to attract and create customer engagement.
E-mail Marketing
E-Mail marketing is the primary way to enhance the relationship that customers share with a company. To start this process, customers sign into an E-mail marketing platform such as a squeeze page or a contest form that may or may not happen online to keep your target audience informed about product upgrades, new products, or about an annual or service that is needed on a regular basis. Dentists did this process very well even before computers were in every home and business, repeatedly reminding clients about their product or service in order to retain business. For most businesses, encouraging customer loyalty can come with benefits such as discounted special offers, or opportunities to collect rewards or gifts for those who choose to be a subscriber. (Type or Idea Example: ‘Sign up two new members and get yours free’).
Networking
Business Networking is usually performed by like-minded business owners who recognize, create, and act upon business opportunities that are similar to their core values and client demography (such as mortgage brokers and realtors, interior designers and construction companies). Most business networks are a collaboration of business owners who wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels that happen face to face. These tend to be small groups at the community level. Today many people use the internet to utilize expansive networks on the internet that span across the globe. Business networking is a cost effective way to target and meet other business owners to penetrate your marketplace. Along with email and Skype the internet is the best tool to help connect people and create your own business network.
Paid advertising
Most internet marketing are types of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. Attracting customers who aren’t necessarily looking for that business at the time is even harder. Many would say this is branding and not marketing as you must earn the trust of the potential client(s) even before they are looking at your company for goods or services. This is where paid advertising comes in through the creation of a recognizable, exposure brand for your business’s goods or services to encourage prospective new clients to choose you over others. In other words, this is breaking into the minds of people who have never heard of your name before. The most popular examples of paid advertising on the internet are banner ads. These graphic ads are there to entice the users while they are surfing around sites that may have similar end users. You may also want to entice a celebrity or a brand that has a similar proposition value with a large following already to help build trust in your potential clients.
There are many other types of marketing ideas that are not mentioned here, any of which can be used effectively to attract and retain new clients to your website and your business. These should give you a good idea about how many options you have to market your business on the internet. Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will connect and resinate with your end users. No matter which method you want to use for your company, Industry Army Marketing can help you research and implement a marketing campaign that will win more consumers for less using these tools. Our network of websites can create banner ads to be placed on similar sites to yours to either brand or market your business, but never on those sites with conflicting goods or services to your business.
Internet Marketing Tools
Squeeze Page
A squeeze page is designed to get your information on a single page of your website to collect information from clients and lead them to a unique Selling Proposition (USP). This page will quite often have a video that will explain your goods or service you are offering. This information is often followed with a promotion to that offering. In many cases the offering is just a teaser into what you are trying to get the customer to send you, whether money or contact information. This contact information is very valuable to make it easy to reach people when you have a launch of a new product or service. Many people may have visited squeeze pages before but did not know the terminology behind them.
Logo Design
The power of your logo plays an integral part in your advertising campaign and brand strategy. Your logo serves as your unique identification of your brand name. A well designed logo speaks to your customer, achieves recognition, and sets you apart from your competition. Our graphic design team will work with you to develop a creative and effective logo.
