How will voice search kill keyword research for SEO?
For more than a decade marketers and bloggers targeted keywords to increase their search ranking. Everything is about to change because voice search is taking over with the introduction of virtual assistants. Hardware and software companies have introduced voice search to the mass market.
Virtual assistants are found in all major smartphones. Apple has Siri, Android has Google Voice Search and Windows phone has Cortana. Microsoft has also introduced Cortana in Windows 10 and it is already being used by more than 200 million people. Chrome also has voice search function integrated in Chrome and Mac users will take advantage of Siri in the coming months.
The increase in voice search is putting an end to keywords in the foreseeable future. In order to have successful results with voice search, search engines also need to step up their game. Google is the most advanced search engine in the world and with the help of its own Voice Search capabilities, it is making it easier for virtual assistants to provide accurate results.
Voice search is a combination of Natural Language Processing (also known as NBP) and Text-to-Speech (TTS) algorithms. They recognize the voice command from the user which is then processed in a powerful database to show the best possible results. Voice search technology is adaptable with time because there are 7 billion in the world and each human has a unique accent. The more people use voice search in their daily routine the more powerful it will get.
This means that a revolution in search engine optimization is around the corner. Bloggers and marketers need to find new ways to optimize their website for voice search. Changes are needed in the HTML coding of the website such as adding Schema markup language to provide more information to the search engine. Secondly, XML feeds need to be modified in order to have more content for the search engine crawlers to look at. Lastly, the need for simple vocabulary throughout the website has risen. Users will use conventional phrases for voice search which should match the content of your website. So in order to provide accurate results, your website should have an easy to read language.
Voice Search is more convenient to ease compared to keyword. You do not need to type anything, just say your query and voice search will do the rest. The ease of use has made it extremely popular amongst teenagers. It can be used for anything such as directions, ordering food, online shopping, and educational search and so on.
Amazon Alexa is one example of the future of voice search. The device allows you to control everything in your house with simple voice commands. Other applications such as Apple’s Siri, Soundhound, Shazam and Google voice search; all are being used by millions of users. TV manufacturers are investing heavily in this technology so entertainment devices do not need a remote control in the future.
Gadgets are becoming smaller and more powerful with time. Physical keyboards were taken out of the game by smartphones and now voice search will take over operating system’s built-in touch keyboards. Smartwatches are also playing their part by reducing the interaction between you and your smartphone with the help of voice commands.
Combining all these attributes together result in just one conclusion, voice search is the future of search queries. It is a high time to optimize your blog or website for voice search so you do not lack behind when the time comes. How will you prepare with your SEO company for the next wave in Search. Industry Army Marketing is already seeing the future for SEO in 2017