INDUSTRY ARMY MARKETING · EST. 2011
Put your expertise
in front of the right people.
We create brands and build them into industry hubs—connecting identity, useful websites, real expertise and a clear route to market.
Marketing participation from $10/month for approved businesses. Compare the options →
WE BUILD THE BRANDS / YOU BRING THE EXPERTISE
IAM creates and manages distinctive brands, then develops them into useful hubs for their industries. Identity, websites, professional profiles, original content and distribution come together around the people and businesses in each field.
pSEO connects the useful pages within that bigger system. Bring your expertise, real work or a new product—and talk to us about the right industry hub or a brand of your own.
Find your place in an IAM hub ↗
Snow removal marketing ↗
Explore the contractor beta ↗
Contractor marketing ↗
Explore the industry network ↗
IAM brand artwork · Steel framing photograph: SteelStud.ca archive. Steel stud & drywall beta applications exclude the Lower Mainland.
THE PUBLISHING ENGINE / INSIDE OUR INDUSTRY HUBS
We build the brand and its industry home. pSEO supports that hub with connected service pages, city information and original stories. EyeSpyR adds client qualification; TALC.tv helps get the message out. Together, they support a recognisable brand people can explore and participate in.
BRANDING · WEBSITES · PUBLISHINGA snow operator, a drywall contractor and a dental practice need different stories. We connect your expertise with the brand and audience that fit.
Explore the industry brands ↗A useful page. A clear enquiry.
Build around genuine services and markets. Shared page systems keep details consistent; original questions and project evidence give each page its purpose.
Explore the market briefs ↗BUILT TO BEIAM brand portfolio · Original brand artwork and concepts.
A recognisable identity. A website that tells your story. Content that gives customers a reason to choose you. See how IAM brings the brand and its marketing together.
Explore IAM’s brand work ↗Your business registered on one relevant industry hub.
See the directory offer →City-page partnerships: $10/month per 100,000 residents, for one selected business per trade and city. Apply for review. Custom plans are available.
Discuss my industry & city ↗Programmatic SEO uses structured information and reusable page systems to organise useful content across services, industries and markets. IAM connects that architecture to its own brand network and original business content. Editorial review, accurate company details and real evidence remain part of the work. Rankings, indexing, AI citations and leads are separate outcomes.
Keyword and audience research, technical and on-page review, service content, internal linking, local-search support and reporting from authorised data. Brand identity, website improvements and app work can be included in an agreed project. Deliverables, access, timing and price are confirmed before work begins. A directory registration does not include a full SEO campaign or reserve a city.
Our founder began doing SEO for his own construction company in 2004. After years of marketing that business and a select group of clients, he acquired industry domains to build an affordable, connected ecosystem for independent businesses. IAM was established November 18, 2011.
Based in Vancouver, working beyond it. The aim is to help good independent businesses compete through recognisable brands and useful publishing. EyeSpyR’s developing client beta adds a vision for evidence-led business credentials and fair reviews.
Read our mission & client beta →Flagship Brands
IAM-created brands and publishing destinations. Explore the relevant site, then ask us about participation and current opportunities.
Heavy Trade Contractor Directory
Explore this brand ↗
Snow & Site Services Marketplace
Explore this brand ↗
Real Estate Showcase Network
Explore this brand ↗
Roofing businesses, projects and industry resources
Explore this brand ↗
Health & Wellness Video Network
Explore this brand ↗
Premium Builder & Renovation Hub
Explore this brand ↗TV Media Network
Video-led publishing brands for industry knowledge, real projects and creators.
Interior Decorator Studio Network
Explore this brand ↗
Rebar & Reinforcement Video Network
Explore this brand ↗
Heavy Excavation Video Network
Explore this brand ↗Marketing Tech
Specialist publications and developing technology brands. Access, availability and deliverables are confirmed for each engagement.
Transportation Disruptors
Disrupting how goods, gear, and crews move — the same playbook we apply to your industry.
BUILT BY A CONTRACTOR AND MARKETER · TWO DECADES OF PRACTICAL EXPERIENCE
Designed from two decades of contracting and marketing experience, IAM connects the useful page, the business behind it and the message you want people to hear.
01 / IAM + PSEO
Your services, actual service area and project stories become connected pages on a relevant industry hub. Each page answers a useful question and gives customers a clear way to contact you.
02 / EYESPYR
EyeSpyR-verified listing first, IAM acceptance second. Our know-your-client review checks business identity, registration and applicable licences before marketing activation.
03 / TALC.TV
Turn your project, offer or useful article into a clear shout-out. Link it to the right page and an agreed distribution plan, so the next step is easy to find.
EYESPYR.COM / CREDIBILITY & STANDARDS
We research every potential client and complete a know-your-client (KYC) and qualification review before accepting the business. We check who represents it, its identity, registration, applicable licences, public business records, online presence and supporting work. An EyeSpyR-verified listing is required before IAM activates its marketing.
$10 yearly profile update.
The update keeps your profile current; it does not purchase an endorsement. Ask IAM which checks and supporting information are included.
TALC.TV / PUBLISHING & DISTRIBUTION
Bring your photographs, project update, business news or useful knowledge. We shape a message that points people to the right business. Your industry page gives it a home; TALC.tv helps put it into circulation.
$20 per shout-out.
Channels, placement, material and timing are agreed before publication. Wider campaigns and ongoing plans are quoted to scope.
SMALL STARTING POINTS / CUSTOM PLANS AVAILABLE
Guest-post pages are CAD, matching the guest-post offer. Other listed prices are USD. Services are separate unless your written plan combines them.
$10
/ month per 100,000 residents
One selected business per trade and city. Apply for review; population basis, availability and scope are confirmed in your plan.
Discuss this option →$10 CAD
/ page
Share useful expertise or a real project. Publication is subject to relevance and editorial review.
Discuss this option →$10
/ year
Keep your business profile and supporting information current. Update fees do not buy a verification result.
Discuss this option →From $10
/ month
Connect your brand’s next steps. Deliverables and publishing scope are agreed before starting.
Discuss this option →$20
/ shout-out
A clear message with agreed destinations, material and timing. Custom distribution plans are available.
Discuss this option →Introducing a product or service? Bring your idea and tell us who it helps. We bring decades of real-world experience, then build a custom brand, publishing and distribution plan around the right fit.
Build my plan →
A CORE IAM PRINCIPLE / KNOW YOUR CLIENT
IAM works only with credible businesses. An EyeSpyR-verified business listing is required before we accept a client or activate its marketing. Payment, an application or a Google listing does not replace that review.
We KYC all our clients. We research and qualify every potential client before acceptance. Our know-your-client process checks who the client is, who represents the business, its business registration and the licences required for its trade and service area. Verification must be confirmed for the actual business and scope of work.
This matters when the work involves gas and combustion, live electrical systems, heavy equipment or people’s safety. A convincing advertisement is no substitute for a legitimate, appropriately licensed business.
Google describes Business Profile video verification as confirming that you manage or represent the business, using evidence of location, operations and management. That alone should not be treated as confirmation of every required trade licence. Google’s separate Local Services Ads screening can include licence checks, depending on the category and location. IAM requires its own EyeSpyR review before acceptance.
Google Business Profile verification ↗Google Local Services screening ↗
Start with a business enquiry. Do not send identity documents or private licence records through the public form; IAM will confirm an appropriate review process. A profile update fee does not purchase approval, and verification is not a guarantee of every future job.
The story behind the work
Watch the original IAM story, then follow the Build Journal for the brands, products and releases taking shape now.
Read the Build Journal →Inside the studio / out in the world
Branding is the thread—not an extra at the end. We connect identity, customer experience and useful publishing, with a clear next step for each business.
Positioning, names, visual identity, logos and approved characters.
Websites, booking flows, app interfaces and clear enquiry routes.
Project stories, releases and distribution through connected channels.
Brand character + first-year beta
A recognisable mascot, regional service stories and an honest Snow Intelligence beta rollout.
AI-illustrated PlowWow brand artwork.See the work and the decisions →
Real projects + direct enquiries
Actual job photography becomes useful project stories with clear credit and a direct route to the team.
Photo: Mason McKenzie / Rambo Wall & Ceiling Limited.See the work and the decisions →
Publication identity + editorial structure
An image-led magazine, sector coverage and one-minute briefs that keep the original source in view.
Illustrative stock photo: Mark Thomas / Pexels.See the work and the decisions →A published page, a beta and a concept are different things. Each journal entry tells you which stage you are looking at.
Bring us your next idea ↗Inside the build
Brand identities, websites, apps and rollouts. See what changed, why it matters and what is actually live.
Latest publication:
Build Journal · Industry Army Marketing
IAM’s Backhaul.io brand portfolio: freight and logistics identity, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
IAM’s Errands.io brand portfolio: emerging-service brand positioning, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →
Build Journal · Industry Army Marketing
IAM’s WeddingSaaS brand portfolio: b2b publishing and brand differentiation, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →Build Journal · Industry Army Marketing
IAM’s TALC.tv brand portfolio: media-network brand management, practical brand management and a useful search strategy. Explore the work and discuss your own brand.
Read →You know your trade. Through business profiles, project stories and guest contributions, we want to help people discover the businesses and expertise behind each industry. Our growing catalog of specialist websites gives those contributions a relevant home.
The price is small because we want participation to be accessible. Bring your best work, useful ideas and a willingness to participate. The value comes from the people, knowledge and connections we build together.
Building and renovation projects
Steel framing, drywall and ceiling work
Drywall planning and contractor resources
Framing projects and industry resources
Plumbing services and trade resources
Outdoor projects and hardscaping resources
Guest contributions are reviewed for relevance and usefulness. City-page partnerships and hands-on marketing services are separate, with scope and pricing agreed upfront.
Industry experience and real outcomes
We have spent years doing SEO for LSFencing and building websites around the industries we work in. Now we are inviting more businesses and content creators to help fill those hubs with useful listings, projects and expertise.
Long-term industry work
Our work with LSFencing spans years of SEO. Alongside that work, we have built layers of industry websites to support discovery and participation. That experience informs how we develop IAM's industry hubs and invite businesses to join.
The enquiry for this school dropped-ceiling project came through Steelstud.ca, part of the IAM network, and was referred to Rambo Wall & Ceiling. The project was subsequently awarded to Rambo. It is one documented example of an industry website generating an enquiry that turned into a job.
Steelstud.ca
School dropped ceiling
Closed deal
Help build a useful destination for your industry. Register on one industry hub for $10/year so visitors can find your business. For creators ready to contribute useful content and help grow the network, city-page partnerships are a separate upgrade offered after a fit review.
What We Deploy
Positioning, names, visual identity, approved logos and mascots—built to carry through your website, app and public rollout.
Build your brand →Improve how customers find your business with relevant pages, technical SEO, and clear enquiry paths. Rankings and results vary by market.
View SEO Packages →Build a useful presence on relevant industry directories. We focus on accurate business information, relevant placements, and qualified enquiries.
See the Backlink Program →Every service is a lead-gen engine. We put you on live bids, RFPs, and buyer feeds so real jobs land in your inbox—not just clicks.
How Leads Work →Websites, booking experiences and operational interfaces built around a useful customer journey. App scope and pricing are agreed after review.
See the Tiers →Powered by TALC.tv and the Sprinkling network. We syndicate you across X, Instagram, TikTok, YouTube, LinkedIn, Threads and every platform with an open API—one push, six+ channels.
Explore TALC.tv →Register on one hub site for $10/year. City-page partnerships are a separate upgrade for selected content creators, with scope and pricing agreed after a fit review.
See Both Doors →Register on one hub site for $10/year. The low fee makes participation accessible. Bring your expertise, real projects and useful ideas. City-page partnerships remain a separate, selective upgrade.
All Pricing in USD
TIER 1 · REGISTRATION
Your business registered on one industry hub site
TIER 2 · SELECTIVE UPGRADE
One selected business per trade and city · By application
Optional content service: TALC.tv shout-outs are $20 each, priced separately from registration and city-page partnerships. Ask about content services.
Websites, SEO packages and other marketing services are priced separately. For a city-page partnership, we review your fit, content contribution and market before agreeing the scope and price.
About IAM
IAM connects brand identity, website and app development, publishing and rollout. We bring together years of website building, SEO work and practical industry experience. Our long-term work with LSFencing is part of that foundation, alongside the industry sites we have built and developed across the network.
The next stage is participation: more businesses sharing real projects, useful knowledge and clear service information. We want each hub to become more useful to the people searching it, attract more users and create more opportunities for its participating businesses. Register on one hub for $10/year, or apply for a separately priced city-page partnership if you are ready to contribute content.
LSFencing
Years of SEO work
Steelstud
Documented enquiry-to-award example
$10/year
Registration on one industry hub
Get In Touch
Tell us about the brand, website, app or rollout you want to build. Include your audience, what you already have and the next outcome you need. Industry-hub registration and city-page partnerships are also available as separate offers.
Address
3645 Kingsway, Vancouver, BC V5R 5M1, Canada
