Make it recognisable
Positioning, names, visual identity, logos and approved characters.
Brand strategy · Identity · Websites · Apps · Rollout
We build the brand.
Then put it to work.
A name people remember. A look they recognise. A website or app with a job to do. IAM brings the pieces together—and shows the work as it goes live.
Industry Army Marketing WE MAKE BUSINESS BOOM.
The story behind the work
Built from the industries
we work in.
Keep the original IAM story in view. Then follow the journal for the brands, products and public releases taking shape now.
Read the Build Journal →Inside the studio / out in the world
Different businesses.
Distinct identities.
Branding is the thread—not an extra at the end. We connect identity, customer experience and useful publishing, with a clear next step for each business.
Make it useful
Websites, booking flows, app interfaces and clear enquiry routes.
Put it into the world
Project stories, releases and distribution through connected channels.
Brand character + first-year beta
PlowWow™
A recognisable mascot, regional service stories and an honest Snow Intelligence beta rollout.
AI-illustrated PlowWow brand artwork.See the work and the decisions →
Real projects + direct enquiries
Rambo Wall & Ceiling
Actual job photography becomes useful project stories with clear credit and a direct route to the team.
Photo: Mason McKenzie / Rambo Wall & Ceiling Limited.See the work and the decisions →
Publication identity + editorial structure
The Mining Minute
An image-led magazine, sector coverage and one-minute briefs that keep the original source in view.
Illustrative stock photo: Mark Thomas / Pexels.See the work and the decisions →A published page, a beta and a concept are different things. Each journal entry tells you which stage you are looking at.
Bring us your next idea ↗Inside the build
The Build Journal
Brand identities, websites, apps and rollouts. See what changed, why it matters and what is actually live.
Latest publication:
Build Journal · Industry Army Marketing
From brand to rollout: what IAM is building now
A closer look at the identities, websites, apps and publishing systems behind IAM’s recent work—and the build journal that will make that work visible.
Read →Build Journal · Industry Army Marketing
PlowWow™: a recognisable character, an honest beta story
How the approved Wow mascot, useful regional content and clear first-year beta language work together in PlowWow’s public rollout.
Read →Build Journal · Industry Army Marketing
Rambo: turning project photographs into useful client pages
Real project imagery, clear attribution and direct contractor enquiries make a stronger story than a text-only promotional article.
Read →Build Journal · Industry Army Marketing
The Mining Minute: building a magazine, one useful brief at a time
An image-led magazine, deeper sector coverage and a contributor invitation give The Mining Minute a stronger publishing foundation.
Read →Your Expertise Is Worth More Than a High Membership Fee
You know your trade. Through business profiles, project stories and guest contributions, we want to help people discover the businesses and expertise behind each industry. Our growing catalog of specialist websites gives those contributions a relevant home.
The price is small because we want participation to be accessible. Bring your best work, useful ideas and a willingness to participate. The value comes from the people, knowledge and connections we build together.
BuildersHaus
Building and renovation projects
Steelstud.ca
Steel framing, drywall and ceiling work
Drywallers.io
Drywall planning and contractor resources
Framers.io
Framing projects and industry resources
Plumbers.ltd
Plumbing services and trade resources
Hardscapes.io
Outdoor projects and hardscaping resources
Guest contributions are reviewed for relevance and usefulness. City-page partnerships and hands-on marketing services are separate, with scope and pricing agreed upfront.
Industry experience and real outcomes
Years of groundwork. A network to grow together.
We have spent years doing SEO for LSFencing and building websites around the industries we work in. Now we are inviting more businesses and content creators to help fill those hubs with useful listings, projects and expertise.
Long-term industry work
LSFencing: years of SEO work
Our work with LSFencing spans years of SEO. Alongside that work, we have built layers of industry websites to support discovery and participation. That experience informs how we develop IAM's industry hubs and invite businesses to join.
Steelstud.caClosed deal
Southpointe Academy school project
The enquiry for this school dropped-ceiling project came through Steelstud.ca, part of the IAM network, and was referred to Rambo Wall & Ceiling. The project was subsequently awarded to Rambo. It is one documented example of an industry website generating an enquiry that turned into a job.
- 1. Industry site
Steelstud.ca
- 2. Project enquiry
School dropped ceiling
- 3. Business outcome
Closed deal
Help build a useful destination for your industry. Register on one industry hub for $10/year so visitors can find your business. For creators ready to contribute useful content and help grow the network, city-page partnerships are a separate upgrade offered after a fit review.
What We Deploy
Our Services
Brand Strategy & Identity
Positioning, names, visual identity, approved logos and mascots—built to carry through your website, app and public rollout.
Build your brand →SEO Domination
Improve how customers find your business with relevant pages, technical SEO, and clear enquiry paths. Rankings and results vary by market.
View SEO Packages →Dofollow Backlinks
Build a useful presence on relevant industry directories. We focus on accurate business information, relevant placements, and qualified enquiries.
See the Backlink Program →Lead Generation
Every service is a lead-gen engine. We put you on live bids, RFPs, and buyer feeds so real jobs land in your inbox—not just clicks.
How Leads Work →Websites & Apps
Websites, booking experiences and operational interfaces built around a useful customer journey. App scope and pricing are agreed after review.
See the Tiers →Social Media
Powered by TALC.tv and the Sprinkling network. We syndicate you across X, Instagram, TikTok, YouTube, LinkedIn, Threads and every platform with an open API—one push, six+ channels.
Explore TALC.tv →Affordable SEO
Register on one hub site for $10/year. City-page partnerships are a separate upgrade for selected content creators, with scope and pricing agreed after a fit review.
See Both Doors →CONTRACTOR PRICING
Register on one hub site for $10/year. The low fee makes participation accessible. Bring your expertise, real projects and useful ideas. City-page partnerships remain a separate, selective upgrade.
All Pricing in USD
TIER 1 · REGISTRATION
Hub Site Registration
$10/year
Your business registered on one industry hub site
- Directory listing on one relevant hub site
- Business name and contact details
- Your trade and service area
- Annual registration — $10 per hub site
- City-page upgrades are a separate plan
RIGHT FIT FIRST
TIER 2 · SELECTIVE UPGRADE
City-Page Partnership
By application
Separate pricing agreed after a fit review
- City-page opportunity for selected partners
- Reserved for creators who contribute useful content
- Share real projects, photos, videos and industry knowledge
- Help grow your industry hub and the wider network
- City, category, scope and pricing agreed before activation
- Applying does not reserve or activate a city page
Optional content service: TALC.tv blasts are $10 per post, priced separately from registration and city-page partnerships. Ask about content services.
BRING YOUR KNOWLEDGE. SHARE YOUR WORK.
BUILD CONNECTIONS IN YOUR INDUSTRY
Websites, SEO packages and other marketing services are priced separately. For a city-page partnership, we review your fit, content contribution and market before agreeing the scope and price.
Brand Experts · Domain Holders · Digital All-Rounders
We Don't Just Market Brands —
We Build Them
Every business inside the Industry Army ecosystem stands on the same foundation we built our own flagship properties on: premium domains, proprietary tech, and a distribution network nobody else owns. This is the value of being in.
Flagship Brands
Category-Defining Properties
Owned, operated, and ranking. Proof we don't just market brands — we build them.
Exclusive real estate showcase network pairing verified agents with high-intent buyers across North America. One agent per city — permanent listings, video tours, and dofollow authority from a 20+ year premium domain.
LoveOurListings
Real Estate Showcase Network
The category-defining .io domain for the $300B global wedding industry. 1,018 cities, 24 countries, 9 cultural verticals — verified planners, photographers, and venues locked to one exclusive slot per metro.
Weddings.io
Premium Wedding Vendor Network
Snow removal, de-icing, and winter site services — one operator per city, dispatched with real-time storm routing. Trusted by strata, retail, and municipal clients across Canada and the northern US.
Plowwow.com
Snow & Site Services Marketplace
Heavy-trade contractor directory built for commercial GCs, developers, and site supers. Excavation, framing, concrete, and rebar specialists — verified by EyeSpyR and ranked on niche-relevant premium domains.
Kongtractors.com
Heavy Trade Contractor Directory
Full-season lawn care, landscape maintenance, and grounds management network. Route-optimized crews, hardscape upsell channels, and territory-locked exclusivity for professional landscapers.
ProMows.com
Lawn Care & Grounds Network
Custom home builders, renovation specialists, and design-build firms showcased with project galleries, EyeSpyR verification, and TALC.tv video posts. One builder per city — permanent authority backlinks.
BuildersHaus.com
Premium Builder & Renovation Hub
Premium dental practice network covering family, cosmetic, implant, and orthodontic clinics. Verified profiles, patient review capture, and dofollow SEO from a category-defining .ltd domain.
Dentists.ltd
Premium Dental Network
Health, wellness, and elective treatment provider network delivered as a full video showcase. Clinic reels, before/after tours, and TALC.tv-powered distribution to booking-ready patients.
Treatments.tv
Health & Wellness Video Network
A Langley-based greenhouse, meditation and rest-space concept connected to Treatments.tv. Explore the developing idea and opening updates; visits and bookings are not yet open.
Med Bee Tate
Bee-inspired meditation & gathering concept
A developing bee-inspired goods brand connected to Med Bee Tate and the wider IAM portfolio. Explore the collection direction and enquire about launch updates; product availability is being developed.
BeeGoods.co
The next chapter in bee-inspired goods
TV Media Network
Our .TV Video Networks
Premium .tv domains built as full video showcases — long-form storytelling, vendor reels, and category authority.
Licensed electricians and electrical contractors on video. Panel upgrades, EV charger installs, service calls — verified operators with dofollow backlinks from a category-defining .tv domain.
Sparkys.tv
Electricians Video Network
Interior and exterior painting contractors showcased with project reels and color-consult videos. Residential, commercial, and strata painters — one crew per city, permanent territory.
Painters.tv
Pro Painter Showcase Network
Interior decorators and stagers with portfolio walk-throughs, room reveals, and vendor pairing. Premium .tv authority for high-ticket residential and hospitality clients.
Decorator.tv
Interior Decorator Studio Network
Rebar fabricators, placers, and post-tension crews on video. Job-site reels, tie-off techniques, and shop tours — verified operators feeding commercial GCs and civil developers on a category-defining .tv domain.
Rebar.tv
Rebar & Reinforcement Video Network
Site prep, foundation excavation, and heavy earthworks contractors on video. Fleet showcases, job-site reels, and verified operators for GCs and civil developers.
Excavators.tv
Heavy Excavation Video Network
Working ranchers, livestock operations, and agri-lifestyle storytelling. Long-form video for beef, equine, and heritage ranches — plus vendor pairing for feed, fencing, and equipment.
Ranchers.tv
Ranch & Livestock Storytelling
Wedding, corporate, and private-event caterers with menu films, tasting reels, and venue partnerships. Category-defining .tv domain feeding Weddings.io and BuildersHaus.com.
Caterers.tv
Premium Catering & Event Showcase Network
Founder pitch videos, investor-grade deck walk-throughs, and startup category showcases. Premium .tv distribution for pre-seed through Series B storytelling.
PitchDeck.tv
Founder Pitch & Investor Video Network
Marketing Tech
Our In-House Stack
Proprietary tools that power every campaign we run — and that you get access to inside the ecosystem.
Physical on-site contractor verification — an EyeSpyR inspector confirms the business exists at the address it claims. Trust badges, verified reviews, and anti-fraud citations for every IAM listing.
EyeSpyR.com
Contractor Verification & Trust Badge
Curated videographer network powering Weddings.io reels, Treatments.tv clinic tours, and PitchDeck.tv founder films. Verified talent, fixed rates, and city-locked exclusivity.
Videographers.io
Curated Talent For Your Next Project
TALC.tv is IAM's visual blast distribution engine — one upload fans out to 40+ premium domain properties, Google Business Profile posts, and syndication endpoints. Powers every content beat in the ecosystem.
Talc.tv
Visual Blast Distribution Engine
WeddingSaaS.com is IAM's independent news and ratings desk for wedding-industry software — reviewing planners, CRMs, booking tools, and vendor marketplaces without writing a line of their code. Editorial authority that feeds Weddings.io and defends the category.
WeddingSaaS.com
Wedding SaaS News & Ratings
Transportation Disruptors
Logistics Reimagined
Disrupting how goods, gear, and crews move — the same playbook we apply to your industry.
Last-mile errand routing and drone-assisted delivery for retail, medical, and industrial pickups. Premium .io category domain built for the on-demand logistics era.
Errands.io
Drone & Last-Mile Services
Smart freight and empty-mile backhaul matching for long-haul carriers. Turn deadhead miles into revenue with verified brokers, load transparency, and category-defining .io authority.
Backhaul.io
Smart Freight & Backhaul Network
About IAM
Build Something Recognisable
Put An Army Behind It
IAM connects brand identity, website and app development, publishing and rollout. We bring together years of website building, SEO work and practical industry experience. Our long-term work with LSFencing is part of that foundation, alongside the industry sites we have built and developed across the network.
The next stage is participation: more businesses sharing real projects, useful knowledge and clear service information. We want each hub to become more useful to the people searching it, attract more users and create more opportunities for its participating businesses. Register on one hub for $10/year, or apply for a separately priced city-page partnership if you are ready to contribute content.
LSFencing
Years of SEO work
Steelstud
Documented enquiry-to-award example
$10/year
Registration on one industry hub
Get In Touch
Contact Us
Tell us about the brand, website, app or rollout you want to build. Include your audience, what you already have and the next outcome you need. Industry-hub registration and city-page partnerships are also available as separate offers.
Address
3645 Kingsway, Vancouver, BC V5R 5M1, Canada