5 Errors In SEO That Are Bothersome To E-Commerce Websites
SEO is a way of selecting the most appropriate targeted keyword phrases related to your website plus making sure that it is positions your website to be ranked high by the SE and as a result, when a user keys in words aimed at specific phrases it will send your website to the top. This process essentially consists of fine tuning the content on your site along with the HTML, relevant link building, as well as Meta tags.
While most businesses have their sites optimized correctly, there are those who make mistakes from time-to-time. The following shows five ways that e-commerce sites get it wrong and their solution:
#1 Product Pages Not Optimized For Search Demand
When your site doesn’t have reviews, keywords are not targeted correctly, lack of well-written content, or no alt tags for your images; it results in a lack of traffic. Also, your site could be missing out on an immediate conversion point.
Thin content can easily be remedied by including product reviews, thorough explanations of your products’ designs, and single product categories. In addition, don’t keyword stuff your page, use brand names in your title tags and H1 headings, and verify that your subject matter is in fact on the page it is meant to be on otherwise it will confuse your visitors.
#2 Lack of Product Description
The complete lack of a text description of a store’s product essentially decreases the likelihood that a page will be in the top 10 of a search engine query.
Make sure to add a product description to the item card so as to not diminish your chances of getting your page ranked high. Add more unique content to ensure that your buyers have no problem deciding to make a purchase. Test what descriptions work best, don’t copy content from other websites (you’ll get penalized by the search engines).
#3 No Internal Linking
Most web site owners don’t even bother to make internal links because they are not aware that internal links are good for SEO or in some cases, may feel that they are a waste of time and effort.
• Join or link correlated pages as a group in text as well as make available a ‘related pages’ section at the end of all pages.
• Don’t always use keyword anchor text only (make use of words such as read more and click here, etc.).
• Link new pages with older pages as well as older pages with newer pages.
• To get your pages ranked higher in the SERPS, increase their internal links.
• Having 2-10 internal links per page is a good target number (depending on the length and type of content).
#4 Lack of “Speaking” URL
By placing keywords within your URL it is referred to as a “keyword friendly URL” and appears as the following: http://www.affiliatemarketing.com/marketing-tips-for-newbies.
The name of the tips are located within the website address and is very important in terms of SEO. You should create such a URL for every product you have.
A couple of reasons why you should make use of speaking URLs on your website:
• It gives a searcher a clue about what you’re offering.
• By using keywords in the URL as the anchor text, it points back to your website and acts as a driver which helps get your website ranked higher in the search engines.
Note – Although Google doesn’t place a high priority on URLs in general, it won’t hurt to have relevant keywords in your URLs for product pages.
#5 No SEO & SEM Collaboration
SEO and search engine marketing (SEM) marketing channels are at odds with one another. Meaning they are not sharing data and are not working together.
When SEO and pay-per-click (PPC) don’t talk to each other a couple of things can happen:
• Lack of a remarketing opening.
• Loss of money from bidding on the wrong terms.
Blend SEO and SEM together. SEO teams can rely on SEM teams for the keyword information that Google protected search acquired. Also, SEM teams can better spend their budgets by knowing what research-based keywords they are at present organically ranking for that have a low PPC conversion rate.
If you see you’re losing money on a certain search term because it’s not persuading users to click on it, stop bidding on that term and funnel efforts into organic search (use of keywords or search terms).
There are other ways that businesses get their SEO Services wrong on their eCommerce websites, if you can think of any, please share in our comment section.